Things to Consider When you want to develop a baby diaper with your own brand name

Picking diapers for your own brand may be confusing, with various suppliers, specifications and features competing for your attention. For a new brand, it is important to know what your market needs and what is your brand positioning. So, what should a new brand look for in a diaper? We’ll tell you.

1. Manufacturer

Experienced manufacturers that have been in the diaper manufacturing business for long should be opted for. These companies possess expertise and are professional enough to give recommendations and suggestions for the co-development of your private label diapers. Usually, these companies are more reliable in their quality and delivery, and more competitive in their pricing because they enjoy the advantages of the supply chain resources in the diaper industry.

2. Diaper Features

Diaper features play an important role in the quality and price positioning of the brand. Once you’ve decided on your brand positioning, it’s time to check what diaper features to have.

Absorbency

A good quality diaper should be able to absorb a lot of pee and poop without leaking or becoming saggy. Different sizes of diapers usually have different absorbency levels. From NB, Small, Medium, Large, Xlarge to XXlarge, the absorbency rate is usually higher and higher designed for different stages of babies.

Softness and Breathability

As the baby’s skin is delicate and sensitive, the material of the diaper is of prime importance. Ensure that the diaper is made from soft and breathable materials, so as not to restrict air flow to the baby’s bottoms.

Stretchability and Fit

Another important feature you should look for in the diaper is stretchability. It should be stretchy enough to comfortably fit the little one without leaving any creases and marks on the skin. 

Wetness Indicator Lines

Nowadays, many diapers are with wetness indicator lines. These are yellow lines that turn grey when the diaper becomes fully soiled. It’s a very useful feature as it helps moms check the wetness of the diaper and change it immediately.

Eco Friendly

If you are targeting the eco market, you might want to look at plant-based diapers or biodegradable baby diapers such as bamboo fiber diapers. These are eco friendly diapers that care for our planet.

3. Baby Size or Weight

Diaper sizes usually include: NB (diapers shaped for newborn babies), S, M, L, XL, XXL. Some markets also have XXXL. Diaper sizes might work differently for babies depending on their weight. Please check with our specialists for diaper sizes for your country/market.

If you are looking for diapers for bigger babies, it’s better to consider baby training pants instead of diapers because of the convenience of baby diaper pants.

Choosing the right diaper for your own brand name is so important to start with. We hope our knowledge has solved your which-diaper-to-order dilemma. Now that you know what to order, send us your inquiry for further discussion!